Gemini and Pixel have announced long-term partnerships with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain.
As the Official Consumer AI and Official Smartphone Partner, Gemini and Pixel aim to put fans at the heart of the action by combining AI capabilities with smartphone-enabled fan experiences.
WHAT THE PARTNERSHIPS ENTAIL
The collaboration brings Gemini as a personal assistant to fans, helping them dive deeper into match and club insights and keeping them connected to moments that matter. TechStaged has also covered Spotify and Merlin Put Artist Consent at the Center of AI Remixes.
- Gemini’s agentic capabilities are described as proactively handling tasks on fans’ behalf and delivering answers when needed.
- Pixel works with club media teams to capture raw, unfiltered moments and emotions behind the scenes of the match, leveraging the club’s media workflows.
- Through the Shot on Pixel series, Pixel’s camera and AI tools will be used to share fresh, authentic perspectives, with official club wallpapers available for Pixel 11 devices.
RAISING THE VISIBILITY OF WOMEN’S FOOTBALL
A fundamental part of the partnerships is a commitment to improving visibility for women’s football by partnering across both men’s and women’s teams, with enhanced content and reach to help inspire future players and fans.
WHAT HAPPENS NEXT AND HOW FANS CAN ENGAGE
Fans are encouraged to follow the partner clubs’ official channels and Google’s consumer channels to see exclusive stories and new AI-powered fan experiences unfold over the season.
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SOURCES
- News from Google: Get closer to the game with Gemini and Pixel Published · Primary source
