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Google AI Max gains new testing and planning tools to map campaign ROI

By Owen Blackridge

· 1 min read

Prepared with AI assistance from source material. An individual human editorial review is not recorded for this archive article. The named archive byline has not been independently verified by TechStaged. Editorial policy and corrections.

AI Max testing interface showing campaign dashboards
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Summary

  • AI Max now includes testing budgets and ROI targets across multiple Search campaigns in a single A/B test.
  • The rollout of these tools is planned for September.
  • New capabilities let tests run with brand or location controls while preserving guardrails.

Google宣布新的AI Max测试与规划工具，允许广告主在一个A/B测试中跨多个搜索广告系列测试预算和投资回报率（ROI）目标，基于现有的一键式实验能力扩展而来。 Rolling out in September.

跨广告系列的测试与 GUARDRAILS

新功能使A/B测试能够在保留品牌和定位控制等 guardrails 的前提下进行，帮助您在不妥协 guardrails 的情况下 confident 地测试 AI Max 的影响。 TechStaged has also covered Waymo brings Gemini into its custom Ojai vehicles.

  • 跨多个搜索广告系列在单一A/B测试中比较预算和ROI
  • 在设置保护下进行测试以维护品牌与地点控制

PERFORMANCE PLANNER 集成

Performance Planner 现在可以显示如出价或预算目标等更改，可能对现有广告系列的表现造成的影响。您只需“一键”即可将这些建议更改应用到广告系列中。

对广告主意味着什么及后续日程

这些更新为广告主提供了更清晰的扩大投放与ROI 的视角，并与 Google AI 的最新行业最佳实践相结合。此外，Google 邀请用户了解更多信息并参与 Rethink 2026 的虚拟观众席。

SOURCES

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